Released on = June 8, 2006, 2:07 am

Press Release Author = Amy Edwards / Aloush Leather

Industry = Apparel & Fashion

Press Release Summary = Tunis, Tunisia - Canadian couple turns dreams into reality
by launching their own designer brand of leather lingerie

Press Release Body = In Tunisia, home of Aloush Leather, where butter soft lambskin
is tanned to perfection, crafted into beautiful designs commissioned by Natalie and
Sam Smida, and lined with satin to glide over and make the most of every curve.

Just over a year ago, the Toronto-based Internet retailers of kinky apparel pursued
the dream of their own designer brand of leather lingerie and club wear. After years
of listening to customer complaints, comments and suggestions about the products
they retailed, Natalie and Sam decided to fill the need for a manufacturer who cared
about leather and the leather industry.

Aloush Leather was born, and production began in February. In just five months, the
couple has increased production, begun carrying stock and supplying exclusive
distributors in Europe, Canada, Australia and New Zealand, and tripled the number of
employees.

"Our products are not mass produced, and we have selected few distributors so that
we can focus our efforts on being the highest quality available in the market,
while bringing extremely competitive prices to the consumer,\" says Natalie. \"We
pride ourselves on superior quality product and world class service, bottom line!"

Aloush Leather has capitalized on the many innovations in the textile industry to
enhance their leather designs. Aloush Leather corsets, for example, are manufactured
with a unique design, incorporating poly-reinforced boning which does not pierce
like steel but does not bend like plastic. A screen mesh discretely sewn in under
the lining gives this product durability for years of use.

In June 2006 Aloush Leather proudly released their summer collection, which focuses
on a sensual side of the leather industry. Using white, red, and black leather with
other sensuous fabrics, the new fashions add depth to Aloush\'s initial line of
black-on-black erotic leather apparel.

All products can be viewed at http://www.aloushleather.com, which showcases the
talent of Paris photographer Dora Dhouib, the striking figures of Tunisian lingerie
models Abir and Ines, and the style, beauty and class of Aloush Leather.


Web Site = http://www.aloushleather.com

Contact Details = Natalie Smida
Aloush Leather
15 Rue Mo. El Hani
Menzah 9a, Tunis
Tunisia, 1013
+216-71-888-770 Tel/Fax
customerservice@aloushleather.com